RESOURCES

Hello and welcome! This is a collection of DIY design resources that I’ve created to help small businesses, non-profits, churches and solo entreprenuers with their WordPress website, e-commerce and branding needs. I’ve learned a lot over my 11 years working as a graphic and web designer and I’m happy to share some of that knowledge and experience to help DIY-ers.

Check back often for new tutorials and resources, and be sure to follow me on Instagram and Facebook where I talk about all things websites, logo design, and solo entrepreneurship.

Quick & Easy DIY Branding Tip: Get a Beautiful Email Signature for Free
Want one of those fancy email signatures that look like a digital business card? This is one of the quickest and easiest upgrades you can make to your branding, and did I mention free? The secret is using an online email signature generator- if you do a quick google search, you’ll see a LOT of …

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image of iPhone showing the mobile website for ericasneubauer.com with a Christmas graphic
Design Idea: Add a festive header to your website
Here’s a simple design idea for small business websites: add some festive cheer to your website! This idea comes from one of my longest-runnning clients- they’ve asked me to put up a Christmas background in their website header for several years now (great idea, Activate Your Life!). This year, I decided to add it to …

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white book showing title: How to choose typography for your brand
How to choose typography for your brand
I want to talk about brand typography today- i.e. the fonts you’ll use in your social media graphics, on your website, and in your printed flyers etc. There’s a misconception out there that you have to use the font from your logo, but actually, you will probably want a wider set of fonts to choose …

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white sketchbook showing title: What's the difference between RGB & CMYK and when should you use them?
What’s the difference between RGB & CMYK, and when should I use them?
A client question I’ve heard is, what’s the difference between RGB & CMYK, and when should I use them? Both of these represent different ways of mixing basic colors to get every color in the spectrum (throw out what you know about the “primary colors” being blue, yellow, red ). Read on for why/when to …

What’s the difference between RGB & CMYK, and when should I use them? Read More »

graphic showing the difference between pixel based and vector graphics, using the Erica Neubauer graphic design logo as an example
What is the difference between pixel-based graphics & vectors, and when should you use them?
Ever wondered what a “vector” is? Or notice that your logo looks fuzzy when you try to enlarge it? Read on for a short definition of pixel-based graphics versus vectors and when you should use them. Pixel-based graphics (also called raster graphics) are based on a tiny grid of points of color (or pixels).  Can’t …

What is the difference between pixel-based graphics & vectors, and when should you use them? Read More »

Using WooCommerce and Stripe for a WordPress e-commerce store
Setting up a WordPress-based Online Store using WooCommerce + Stripe
As an avid WordPress fan myself, I couldn’t complete any discussion about e-commerce options without recommending Woocommerce! Woocommerce is used by over 80 million online stores, and because of its popularity many of the commercial and free WordPress themes come with built-in Woocommerce compatibility. It’s what I used to power the shop here on my …

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