Branding & Logo Design
Helping you define your business
In the branding process, I sometimes see clients who aren’t sure or can’t articulate what style they want for their new brand/logo/website, etc. I have a tried and true guided process that goes beyond just “what you do” to the core of your brand. In fact, my clients will often tell me it's like attending a self-discovery therapy session. If you struggle with knowing how you want to visually communicate your brand, I can help.
The Branding Process & Timeline
1
PRELIMINARY RESEARCH
You fill out a short questionnaire about your business, and then I research logos and create a Pinterest inspiration board
2
DESIGN & DEVELOPMENT
I sketch out initial ideas, turning them into the first round of designs, submitting to you the client, and then revising as needed
3
FINALIZING & IMPLEMENTATION
Once a design has been finalized, I package up the final files. I'll also create any additional graphics such as icons, patterns, and more
4
BRANDING GUIDELINES & EXECUTION
Finally, I create a visual reference guide showing the various logo formats, essential fonts, and color palette
Check out my free guide to the 5 Steps To Building A Successful Brand Identity
Just getting started? Having a strategy for your brand identity in place will make your visual identity so much more effective.
KInd Words from Clients
Erica designed the perfect logo for me! She was able to hone in on my brand aesthetic better than I ever could, and created a beautiful logo package that reflects my vibe perfectly. I highly recommend Erica!
Sara England
Artist at Sara England Art
Erica has been an invaluable support to us as a team. Recently, Erica designed an affordable but professional rebrand package for us—something we could only have dreamed of considering the small nature of our charity. I wouldn't hesitate to recommend Erica to any individual, business or charity, I've really enjoyed working with her over the past six years.
Rachel Allcock
Project Manager & Content Writer
Erica has been fantastic to work with! She immediately caught my vision and created a design that was even more beautiful than I could have imagined. She is fast, professional, and a wonderful artist. I highly recommend her!
Rachel Schrag Ehring
owner, Dream Lavender Music
Frequently Asked Questions
Sometimes urgent needs come up, and I make every effort to accommodate them if my schedule permits it, and with a rush fee of $150+.
