BRANDING & LOGO DESIGN
HELPING YOU DEFINE YOUR BUSINESS
In the branding process, I sometimes see clients who aren’t sure or can’t articulate what style they want for their new brand/logo/website, etc. I have a tried and true guided process that goes beyond just “what you do” to the core of your brand. In fact, my clients will often tell me its like attending a self-discovery therapy session. If you struggle with knowing how you want to visually communicate your brand, I can help.
THE BRANDING PROCESS & TIMELINE
1
PRELIMINARY RESEARCH
First, you'll need to fill out a branding questionnaire and send it to me. Then, I'll create a secret Pinterest inspiration mood board and invite you to add examples of logos you like the style of and represent a similar size and type of small business/organization as you.
2
DESIGN & DEVELOPMENT
The next step is to begin the logo design process- sketching out initial ideas, turning them into the first round of designs, submitting to you the client and then revisiting with the agreed number of revisions as needed.
3
FINALIZING & IMPLEMENTATION
Once a design has been finalized, I package up the final files in the various formats needed. At this point, I'll also create any additional graphics needed such as social media, secondary logos, blog graphics, patterns, etc.
4
BRANDING GUIDELINES & EXECUTION
Finally, I create a brandboard showcasing the various logo formats, essential fonts, color palette, and web icon.
KIND WORDS FROM MY LOGO CLIENTS
Erica designed the perfect logo for me! She was able to hone in on my brand aesthetic better than I ever could, and created a beautiful logo package that reflects my vibe perfectly. I highly recommend Erica!
Sara England
Artist at Sara England Art
Erica has been an invaluable support to us as a team. Recently, Erica designed an affordable but professional rebrand package for us—something we could only have dreamed of considering the small nature of our charity. I wouldn't hesitate to recommend Erica to any individual, business or charity, I've really enjoyed working with her over the past six years.
Rachel Allcock
PROJECT MANAGER & CONTENT WRITER
Erica has been fantastic to work with! She immediately caught my vision and created a design that was even more beautiful than I could have imagined. She is fast, professional, and a wonderful artist. I highly recommend her!
Rachel Schrag Ehring
owner, Dream Lavender Music