Branding & Logo Design

Helping you define your business

In the branding process, I sometimes see clients who aren’t sure or can’t articulate what style they want for their new brand/logo/website, etc. I have a tried and true guided process that goes beyond just “what you do” to the core of your brand. In fact, my clients will often tell me it's like attending a self-discovery therapy session. If you struggle with knowing how you want to visually communicate your brand, I can help.

The Branding Process & Timeline

1

PRELIMINARY RESEARCH

First, you'll need to fill out a branding questionnaire and send it to me. Then, I'll create a secret Pinterest inspiration mood board and invite you to add examples of logos you like the style of and represent a similar size and type of small business/organization as you.

2

DESIGN & DEVELOPMENT

The next step is to begin the logo design process- sketching out initial ideas, turning them into the first round of designs, submitting to you the client and then revisiting with the agreed number of revisions as needed.

3

FINALIZING & IMPLEMENTATION

Once a design has been finalized, I package up the final files in the various formats needed. At this point, I'll also create any additional graphics needed such as social media, secondary logos, blog graphics, patterns, etc.

4

BRANDING GUIDELINES & EXECUTION

Finally, I create a brandboard showcasing the various logo formats, essential fonts, color palette, and web icon.

Branding Packages

Starting at $1575
  • All packages include:
  • Primary, secondary, & round logo versions
  • Multiple color formats & file types
  • Color palette & typography
  • Brand board
  • Moodboard
  • Add ons: brand patterns, brand icons, additional graphic elements, business card design, etc

Check out my free guide to the 5 Steps To Building A Successful Brand Identity

Just getting started? Having a strategy for your brand identity in place will make your visual identity so much more effective.

KInd Words from Clients

Erica designed the perfect logo for me! She was able to hone in on my brand aesthetic better than I ever could, and created a beautiful logo package that reflects my vibe perfectly. I highly recommend Erica!

Sara England
Artist at Sara England Art

Erica has been an invaluable support to us as a team. Recently, Erica designed an affordable but professional rebrand package for us—something we could only have dreamed of considering the small nature of our charity. I wouldn't hesitate to recommend Erica to any individual, business or charity, I've really enjoyed working with her over the past six years.

Rachel Allcock
PROJECT MANAGER & CONTENT WRITER

Erica has been fantastic to work with! She immediately caught my vision and created a design that was even more beautiful than I could have imagined. She is fast, professional, and a wonderful artist. I highly recommend her!

Rachel Schrag Ehring
owner, Dream Lavender Music

Frequently Asked Questions

Sometimes urgent needs come up, and I make every effort to accommodate them if my schedule permits it, and with a rush fee of $150+.

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