Recently, I had a colleague observe that not everyone has an understanding of what “modern website design.” I want to dig deeper into this observation because I think its an important point that may be overlooked. Although most wineries have a website (shout out to the 29% of small businesses that still don’t), there are …
Why having a “Modern” website design is essential for your winery Read More »
Slow websites are a problem for lots of different reasons- and can have a huge impact on your ability to attract and retain visitors to your site. The first big issue is that slow sites are often even slower on mobile devices- which nowadays accounts for more than half of all website traffic. Have you …
We’ve talked about different types of color modes before (i.e. CMYK vs RGB), and today I want to talk about a third type- hexadecimal values. You may have seen these around before- it’s the color value that starts with a # followed by a combination of 6 letters and numbers. For example, the color white …
Hex Color Values: What are they and when do you need them? Read More »
Have you been considering getting your logo or branding redone? You’re in good company- even multi-million dollar brands go through periodic re-branding processes as technology and trends change. Here are 5 common reasons why it might be time to re-brand: You chose your existing logo when you first started your business, and you didn’t have …
This is a simple change that can have a HUGE impact on your visuals. Even if the rest of your website is completely awesome, a blurry logo is going to make a bad first impression and harkens back to the days before high definition screens. If you’ve ever struggled with knowing the exact resolution to …
A lot of people (myself included!) like to emphasize that branding is more than “just” a logo. The logo is the most obvious part, so that’s what most business owners recognize they need- and many think its just a question of getting a quick logo design done and they’re on their way. Branding is so …
There comes a time in many organization’s life that you need to find a website designer (or brand designer, or even a print designer), you don’t want to hire in-house, and your budget isn’t a good fit for your local marketing agency. What do you do? The answer is simple- hire a freelance (or contract) …
Need to pick a domain name, but feeling totally overwhelmed by all the options? Here’s some things to consider, and what to do if the domain you want is taken: ⠀⠀⠀⠀⠀⠀⠀⠀ ✔️.com is the most popular and most intuitive option- by which I mean most people type it in by default. However, don’t pay an …
The footer of your website may seem like an after-thought, but it actually has some really important information in it that you don’t want to miss. Here’s some common mistakes I see people make on their websites: ❎ Missing footer- sometimes I see websites that are completely missing their footer. It’s standard practice that users …
The essential information you should have in your footer Read More »
Did you know that 32% of your website visitors will bounce if your website takes longer than 3 seconds to load? (It goes up to 90% after 5 seconds). If your website is loading slow, one of the biggest culprits is photos that are too large/not optimized correctly for web. Read on for tips to …
How to optimize your website images for a faster loading website Read More »
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