Resources

white sketchbook showing title: What's the difference between RGB & CMYK and when should you use them?

What’s the difference between RGB & CMYK, and when should I use them?

A client question I’ve heard is, what’s the difference between RGB & CMYK, and when should I use them? Both of these represent different ways of mixing basic colors to get every color in the spectrum (throw out what you know about the “primary colors” being blue, yellow, red ). Read on for why/when to …

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graphic showing the difference between pixel based and vector graphics, using the Erica Neubauer graphic design logo as an example

What is the difference between pixel-based graphics & vectors, and when should you use them?

Ever wondered what a “vector” is? Or notice that your logo looks fuzzy when you try to enlarge it? Read on for a short definition of pixel-based graphics versus vectors and when you should use them. Pixel-based graphics (also called raster graphics) are based on a tiny grid of points of color (or pixels).  Can’t …

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Using WooCommerce and Stripe for a Wordpress e-commerce store

Setting up a WordPress-based Online Store using WooCommerce + Stripe

As an avid WordPress fan myself, I couldn’t complete any discussion about e-commerce options without recommending Woocommerce! Woocommerce is used by over 80 million online stores, and because of its popularity many of the commercial and free WordPress themes come with built-in Woocommerce compatibility. It’s what I used to power the shop here on my …

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Quick list of facts to know about Shopify

Using Shopify for E-Commerce: Quick Facts

[vc_row margin_setting=”1″ desktop_margin=”no-margin-bottom”][vc_column][vc_column_text]Shopify is trusted by over 500,000 businesses to sell their products online, it has great back-end options and reporting, and takes minutes to set-up. Here’s my short list of the pros and cons of Shopify.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_text_separator title=”PROs”][vc_column_text] Simple & Clear Pricing It costs $29/month for their basic plan (for most of us, that’s …

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image showing ipad with a youtube video of an online webinar "how to set up an online shop" by Erica Neubauer

How to Set up an Online Shop

[vc_row][vc_column width=”1/1″][vc_column_text]This video tutorial covers all the basics of setting up an online shop, including: How to prepare your products for selling and taking great product photos The various e-commerce options available and reasons why you’d choose one over another -Setting up a basic shop, customizing the look, and adding it to your website using …

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