A favicon is your website’s icon that shows up in the browser- it sits to the right of your page title in Chrome, Firefox, etc. Originally a blend of the words favorite and icon, most people commonly refer to it simply as your “site icon” or “browser icon”. If your site doesn’t designate an icon, …
Wondering what the icon in the address bar called? Read More »
Want one of those fancy email signatures that look like a digital business card? This is one of the quickest and easiest upgrades you can make to your branding, and did I mention free? The secret is using an online email signature generator- if you do a quick google search, you’ll see a LOT of …
Quick & Easy DIY Branding Tip: Get a Beautiful Email Signature for Free Read More »
Here’s a simple design idea for small business websites: add some festive cheer to your website! This idea comes from one of my longest-runnning clients- they’ve asked me to put up a Christmas background in their website header for several years now (great idea, Activate Your Life!). This year, I decided to add it to …
Design Idea: Add a festive header to your website Read More »
I want to talk about brand typography today- i.e. the fonts you’ll use in your social media graphics, on your website, and in your printed flyers etc. There’s a misconception out there that you have to use the font from your logo, but actually, you will probably want a wider set of fonts to choose …
A client question I’ve heard is, what’s the difference between RGB & CMYK, and when should I use them? Both of these represent different ways of mixing basic colors to get every color in the spectrum (throw out what you know about the “primary colors” being blue, yellow, red ). Read on for why/when to …
What’s the difference between RGB & CMYK, and when should I use them? Read More »
Ever wondered what a “vector” is? Or notice that your logo looks fuzzy when you try to enlarge it? Read on for a short definition of pixel-based graphics versus vectors and when you should use them. Pixel-based graphics (also called raster graphics) are based on a tiny grid of points of color (or pixels). Can’t …
As an avid Wordpress fan myself, I couldn’t complete any discussion about e-commerce options without recommending Woocommerce! Woocommerce is used by over 80 million online stores, and because of its popularity many of the commercial and free Wordpress themes come with built-in Woocommerce compatibility. It’s what I used to power the shop here on my …
Setting up a Wordpress-based Online Store using WooCommerce + Stripe Read More »
Shopify is trusted by over 500,000 businesses to sell their products online, it has great back-end options and reporting, and takes minutes to set-up. Here’s my short list of the pros and cons of Shopify. Simple & Clear Pricing It costs $29/month for their basic plan (for most of us, that’s all we’ll need), but …
So you’ve decided you need to start selling online, and QUICK! Here’s where to start….
This video tutorial covers all the basics of setting up an online shop, including: How to prepare your products for selling and taking great product photos The various e-commerce options available and reasons why you’d choose one over another Setting up a basic shop, customizing the look, and adding it to your website using Shopify …
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