Recently, I had a colleague observe that not everyone has an understanding of what “modern website design.” I want to dig deeper into this observation because I think its an important point that may be overlooked. Although most wineries have a website (shout out to the 29% of small businesses that still don’t), there are […]
Why having a “Modern” website design is essential for your winery Read More »
Accessibility for winery websites is something that many wineries owners aren’t aware of- unless they’ve been among the growing number of wineries that are getting sued. By accessibility, I mean making the website usable by people with both visual and physical impairments- low/no vision, hand injuries, etc, who need assistive devices to browse a website.
3 Reasons why a fully accessible website is a great asset for your Winery Read More »
Slow websites are a problem for lots of different reasons- and can have a huge impact on your ability to attract and retain visitors to your site. The first big issue is that slow sites are often even slower on mobile devices- which nowadays accounts for more than half of all website traffic. Have you
How to speed up a website that’s loading slowly Read More »
One of the biggest challenges for a new winery brand is figuring out how to stand apart from the competition. With hundreds of wineries competing in the northern California area alone, how are you supposed to stand out? One seemingly small branding element can make or break your wine’s ability to get the attention it
Top 5 Winery Logo Tips for an Unforgettable Brand Identity Read More »
We’ve talked about different types of color modes before (i.e. CMYK vs RGB), and today I want to talk about a third type- hexadecimal values. You may have seen these around before- it’s the color value that starts with a # followed by a combination of 6 letters and numbers. For example, the color white
Hex Color Values: What are they and when do you need them? Read More »
Have you been considering getting your logo or branding redone? You’re in good company- even multi-million dollar brands go through periodic re-branding processes as technology and trends change. Here are 5 common reasons why it might be time to re-brand: You chose your existing logo when you first started your business, and you didn’t have
5 signs that you’re ready for a rebranding Read More »
This is a simple change that can have a HUGE impact on your visuals. Even if the rest of your website is completely awesome, a blurry logo is going to make a bad first impression and harkens back to the days before high definition screens. If you’ve ever struggled with knowing the exact resolution to
How to fix a blurry logo on your website Read More »
A lot of people (myself included!) like to emphasize that branding is more than “just” a logo. The logo is the most obvious part, so that’s what most business owners recognize they need- and many think its just a question of getting a quick logo design done and they’re on their way. Branding is so
What’s included in a Brand Package? Read More »
There comes a time in many organization’s life that you need to find a website designer (or brand designer, or even a print designer), you don’t want to hire in-house, and your budget isn’t a good fit for your local marketing agency. What do you do? The answer is simple- hire a freelance (or contract)
How to find a freelance web or graphic designer Read More »
Need to pick a domain name, but feeling totally overwhelmed by all the options? Here’s some things to consider, and what to do if the domain you want is taken: ⠀⠀⠀⠀⠀⠀⠀⠀ ✔️.com is the most popular and most intuitive option- by which I mean most people type it in by default. However, don’t pay an
How to choose a domain name Read More »
Erica Neubauer uses Accessibility Checker to monitor our website's accessibility.
