{"id":30254,"date":"2022-04-22T13:26:45","date_gmt":"2022-04-22T20:26:45","guid":{"rendered":"https:\/\/ericasneubauer.com\/?p=30254"},"modified":"2022-04-22T13:27:36","modified_gmt":"2022-04-22T20:27:36","slug":"whats-included-in-a-brand-package","status":"publish","type":"post","link":"https:\/\/ericasneubauer.com\/whats-included-in-a-brand-package\/","title":{"rendered":"What\u2019s included in a Brand Package?"},"content":{"rendered":"\n
A lot of people (myself included!) like to emphasize that branding is more than “just” a logo. The logo is the most obvious part, so that’s what most business owners recognize they need- and many think its just a question of getting a quick logo design done and they’re on their way. Branding is so much more than that however- and includes a lot of intangibles like messaging, tone of voice etc. Because I’m a visual designer, I’m going to focus on what elements make up the visual side of branding. The package deal packs a ton of value! Read on to see what’s included and why it gives you so much to work with beyond just a logo.<\/p>\n
When I create a brand package for a client, I always include at minimum the following, in the order that I create them (not necessarily the order of importance):<\/p>\n
1. Moodboard<\/strong>– this sets the overall vibe or direction and is useful for use in brand photography, the logo development, the website, etc<\/p>\n