{"id":29741,"date":"2022-02-16T10:09:15","date_gmt":"2022-02-16T17:09:15","guid":{"rendered":"https:\/\/ericasneubauer.com\/?p=29741"},"modified":"2022-04-07T09:05:36","modified_gmt":"2022-04-07T16:05:36","slug":"how-to-optimize-your-website-images-for-a-faster-loading-website","status":"publish","type":"post","link":"https:\/\/ericasneubauer.com\/how-to-optimize-your-website-images-for-a-faster-loading-website\/","title":{"rendered":"How to optimize your website images for a faster loading website"},"content":{"rendered":"\n\n<figure>Did you know that 32% of your website visitors will bounce if your website takes longer than 3 seconds to load? (It goes up to 90% after 5 seconds). If your website is loading slow, one of the biggest culprits is photos that are too large\/not optimized correctly for web. Read on for tips to improve this.<\/figure>\n<h2 id=\"consider-your-pixel-dimensions\">Consider your pixel dimensions.<\/h2>\nUnless your customers plan on visiting your website on a large screen TV, you&#8217;re probably fine with an image that is no more than 2000px wide, even for full-width images. Even better, if you know an image is only going to be displayed at 300 px wide (i.e. your logo), size it down even smaller. Pro tip: to\u00a0 make things look perfect on retina you need to save it at double the size- i.e. save your logo at 600px then display at 300. Even better, save your logo as an SVG for perfect resolution every time.\n<h2 id=\"save-your-images-at-an-appropriate-resolution-or-ppi-pixels-per-inch\">Save your images at an appropriate resolution or ppi (pixels per inch)<\/h2>\n<p>Tools like Photoshop or PicMonkey can be used to resave images at a lower resolution- I generally keep mine in the 150-250 ppi range (for reference, 300ppi is print resolution).<\/p>\n<h2 id=\"use-an-image-optimization-service\">Use an image optimization service<\/h2>\n<p>If you&#8217;re a Wordpress user, a plugin like Shortpixel, Imagify or Smush will take care of this for you (these all have limited free versions and more extensive paid versions). I&#8217;m not sure what kind of magic these plugins work but they can reduce your images by 20%-50% without a noticeable loss in quality. Squarespace or Shopify users can use a website called Tinypng.<\/p>\n<p>Finally, if your web host supports it, convert your images to webp, which is the format recommended by Google. You&#8217;ll still need to provide a jpeg\/png fallback option (jpegs tend to be smaller than pngs)- most of the image optimization plugins can automate this process for you.<\/p>\n<p>Remember: the goal is that no one image is larger than 200-300 kb, and 1mb total per page- so do the math, limit your photos per page (i.e. 200kb per image = 5 per page), and optimize those images!<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 32% of your website visitors will bounce if your website takes longer than 3 seconds to load? (It goes up to 90% after 5 seconds). If your website is loading slow, one of the biggest culprits is photos that are too large\/not optimized correctly for web. Read on for tips to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ericasneubauer.com\/how-to-optimize-your-website-images-for-a-faster-loading-website\/\"> <span class=\"screen-reader-text\">How to optimize your website images for a faster loading website<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":29743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[84],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to optimize your website images for a faster loading website - Erica Neubauer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericasneubauer.com\/how-to-optimize-your-website-images-for-a-faster-loading-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your website images for a faster loading website - Erica Neubauer\" \/>\n<meta property=\"og:description\" content=\"Did you know that 32% of your website visitors will bounce if your website takes longer than 3 seconds to load? 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