{"id":19202,"date":"2020-09-12T00:23:31","date_gmt":"2020-09-12T00:23:31","guid":{"rendered":"https:\/\/ericasneubauer.com\/?p=19202"},"modified":"2021-08-03T04:34:51","modified_gmt":"2021-08-03T04:34:51","slug":"how-to-choose-typography-for-your-brand-graphic-design-diy","status":"publish","type":"post","link":"https:\/\/ericasneubauer.com\/how-to-choose-typography-for-your-brand-graphic-design-diy\/","title":{"rendered":"How to choose typography for your brand"},"content":{"rendered":"\n\n\t<p>I want to talk about brand typography today- i.e. the fonts you&#8217;ll use in your social media graphics, on your website, and in your printed flyers etc. There&#8217;s a misconception out there that you have to use the font from your logo, but actually, you will probably want a wider set of fonts to choose from, and perhaps not that one at all. Why? Three reasons:<\/p>\n<ol>\n<li>First, you may have gotten a custom typographic\/hand lettered logo- so there may not be a font available to you!<\/li>\n<li>Second, there&#8217;s a school of thought that says keep the logo &#8220;special&#8221; by not using its font elsewhere.<\/li>\n<li>Third, the font may be very pricey, and not easily usable for websites (some fonts cost hundreds of dollars). So choosing a few additional fonts is a perfectly acceptable option, and gives you the ability to diversify your designs.<\/li>\n<\/ol>\n<p>Keep these things in mind when choosing a font:<\/p>\n<ul>\n<li><strong>Make sure it includes both upper &amp; lower case letters<\/strong>&#8211; some fonts only have one or the other- which can be a real limitation. You won&#8217;t want to use uppercase letters for body text, it&#8217;s too hard to read- however, all caps works great for headings. And unless your brand is very informal and juvenile, I&#8217;d stay away from using all lower-case, all the time.<\/li>\n<li><strong>Look out for weird characters<\/strong>&#8211; Maybe the font overall is beautiful, but it has a weird descender on the &#8220;f&#8221; or an overly large tail on the &#8220;q&#8221;. It gets annoying after a while (ask me how I know!), so give these ones a pass.<\/li>\n<li><strong>Avoid over-used fonts<\/strong>&#8211; Papyrus, Bradley Hand, Copperplate Bold are all examples of fonts that have been around forever and have seen a LOT of use. A good rule of thumb, which a college professor told me: If it comes embedded on your computer, you probably shouldn&#8217;t use it. You want your designs to stand out, not look like something everyone&#8217;s seen before.<\/li>\n<li><strong>For greatest cross-platform use, check out the <\/strong><a href=\"http:\/\/fonts.google.com\"><strong>Google fonts<\/strong><\/a>&#8211; there&#8217;s almost 1000 fonts available, you&#8217;ll be able to use them in print and on your website, and best of all, they&#8217;re all free. Another source of free fonts is <a href=\"http:\/\/dafont.com\">dafont.com<\/a>, although read the fine print carefully because not all are free for commercial use.<\/li>\n<li><strong>Choose one sans-serif (for body text) and one contrasting font for headings<\/strong>&#8211; Make sure your body text\/paragraph font is simple and readable and save those pretty scripts for headlines and other highlights.<\/li>\n<li><strong>Keep it limited<\/strong>&#8211; In general, don&#8217;t use more than 2 fonts on the same page\/graphic, and keep the total number of brand fonts to no more than 3- otherwise, you&#8217;ll lose that consistent look.<\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>I want to talk about brand typography today- i.e. the fonts you&#8217;ll use in your social media graphics, on your website, and in your printed flyers etc. There&#8217;s a misconception out there that you have to use the font from your logo, but actually, you will probably want a wider set of fonts to choose &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ericasneubauer.com\/how-to-choose-typography-for-your-brand-graphic-design-diy\/\"> <span class=\"screen-reader-text\">How to choose typography for your brand<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":19204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[84],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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