Kim Rittberg Logo + Full Branding Package
TYPE OF PROJECT
Branding
SERVICES PROVIDED
Primary, secondary & round logo design
Typography curation
Color palette
Brand reference sheet
4 custom icons
Social Media templates
Brand pattern
Alternate marks
CLIENT
The challenge
Show potential clients just how amazing this video producer is
Kim Rittberg has a seriously impressive resume- she's produced video and created content for the likes of Netflix, Popsugar, Us Weekly, People Magazine, and so much more. As head of a growing company based in New York City, she wanted a brand identity that not only accurately reflected her roster of clients and skill set, but also fit her fun, individualistic, bold vibes. Not looking to fit the mold or blend in, Kim wanted to show up in a big and colorful way. And, she wanted to be able to mix and match elements for use on her new website and on her social media.
The solution
A bold, in your face color scheme and a monogram that's anything but old fashioned
I designed a modern and colorful monogram based on her initials "K" and "R"- the letters are intentionally 3D with a twist- the outlined drop shadows are distorted which gives off a fun and unusual vibe. Teal was already a favorite color, so its presence in the palette provides continuity and pairs perfectly with the bold magenta and the deep yellow, with the uncommon addition of pale pink and navy purple.
Features: Custom digitally drawn letters, custom drawn icons, brand pattern.
Primary or Stacked logo
Alternate Logo
Round Logo
Website Icon
Round Logo Alternate
Brand Pattern
FEEDBACK FROM THE CLIENT
We used Erica for logos and social media templates and her creativity and understanding of our needs was impressive. She came back with fresh ideas and really bold wonderful designs. I will definitely be working with her again!
Kim Rittberg
Founder, Henry Street Media
Get a great looking brand identity for your organization
Thinking about a re-brand? Having a strategy for your brand in place will make your visual identity so much more effective. Read my 5 tips for getting a brand identity that attracts the right people and showcases who you are.