BRANDING & LOGO DESIGN

HELPING YOU DEFINE YOUR BUSINESS

In the branding process, I sometimes see clients who aren’t sure or can’t articulate what style they want for their new brand/logo/website, etc. I have a tried and true guided process that goes beyond just “what you do” to the core of your brand. In fact, my clients will often tell me its like attending a self-discovery therapy session. If you struggle with knowing how you want to visually communicate your brand, I can help.

THE BRANDING PROCESS & TIMELINE

1

PRELIMINARY RESEARCH

First, you'll need to fill out a branding questionnaire and send it to me. Then, I'll create a secret Pinterest inspiration mood board and invite you to add examples of logos you like the style of and represent a similar size and type of small business/organization as you.

2

DESIGN & DEVELOPMENT

The next step is to begin the logo design process- sketching out initial ideas, turning them into the first round of designs, submitting to you the client and then revisiting with the agreed number of revisions as needed.

3

FINALIZING & IMPLEMENTATION

Once a design has been finalized, I package up the final files in the various formats needed. At this point, I'll also create any additional graphics needed such as social media, secondary logos, blog graphics, patterns, etc.

4

BRANDING GUIDELINES & EXECUTION

Finally, I create a brandboard showcasing the various logo formats, essential fonts, color palette, and web icon.

Branding Packages

Mini

$675
  • 2 weeks
  • For start-up businesses, non-profits and solo entrepreneurs
  • Primary, secondary, & round logo versions
  • Multiple color formats & file types
  • Color palette & typography
  • Brand board

Standard

$1040
  • 3 weeks
  • For established business and organizations who are ready for upgraded branding or rebranding
  • Primary, secondary, & round logo versions
  • Multiple color formats & file types
  • Color palette & typography
  • Brand board
  • Branded icons & website buttons
  • Email signature (up to 4 employees)
  • Business card design (up to 4 employees)

Premium

$5500+
  • 6+ weeks
  • For any business looking to grow their online presence and take their branding to the next level
  • Primary, secondary, & round logo versions
  • Multiple color formats & file types
  • Full brand guidelines
  • Branded icons & website buttons
  • Email signature (up to 4 employees)
  • Business card design (up to 4 employees)
  • 8 Social media templates
  • 8 Additional brand assets
  • Basic WordPress design (7-10 pages)

KIND WORDS FROM MY LOGO CLIENTS

Erica designed the perfect logo for me! She was able to hone in on my brand aesthetic better than I ever could, and created a beautiful logo package that reflects my vibe perfectly. I highly recommend Erica!

Sara England
Artist at Sara England Art

Erica has been an invaluable support to us as a team. Recently, Erica designed an affordable but professional rebrand package for us—something we could only have dreamed of considering the small nature of our charity. I wouldn't hesitate to recommend Erica to any individual, business or charity, I've really enjoyed working with her over the past six years.

Rachel Allcock
PROJECT MANAGER & CONTENT WRITER

Erica has been fantastic to work with! She immediately caught my vision and created a design that was even more beautiful than I could have imagined. She is fast, professional, and a wonderful artist. I highly recommend her!

Rachel Schrag Ehring
owner, Dream Lavender Music

Frequently Asked Questions

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