What creates a successful brand?

Download our free guide to learn the five key steps that your brand needs to have in place in order to create a successful brand identity.

cover for the brand document "5 steps to building a successful brand identity". Featuring a bold and colorful design in green and with a photo of a brand board at the top

Why does my business need to have a brand identity?

It’s a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.

Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly.

Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.

Download our free guide to learn about the five key steps that your brand needs to have in place, that will set you on the right path to having a strong brand identity.

Learn why strategy has a key influence on your brand identity and how it should always be the first step in your process
Understand how to tell your brand’s story and why a great story will help your customers to engage with your business
Discover why knowing your audience is crucial to engaging your customers and how to create an ideal customer avatar
See how important the visual identity and design elements of your brand are when you want to make a great first impression
Learn about brand style guides and how these provide a visual reference for how your branding is used across different mediums


Emily Hopkins
Erica is awesome! We have worked with her for several years now to create our annual report, maintain our website, and develop new web tools for our organization. She is super creative and comes up with effective solutions for any web issues we experience quickly and efficiently. She has never missed a deadline and usually completes project before due dates. I can't recommend Erica enough for your graphic design and web needs.
Phil Best
Just got through with the second project with Erica. provided us excellent service, a quality product and was easy to work with. It always nice to work with someone who meets our Core Values however, Erica exceeded them.
Patrick Marchman
Erica was a pleasure to work with and was very receptive to my thoughts on how I wanted my logo to look. I would definitely recommend Erica for your future graphic design needs! Thanks again!!
Tori Stewart
When Erica offered a pandemic deal for overwhelmed small business owners to get their e-commerce platform up and running, I took full advantage of the opportunity! I had been trying to complete my website but could never quite find the time to get the products listed much less add the finishing touches. She had the site up and running within a week! She provided valuable insight about specific design elements of the site and motivated me to finish those pages that I was struggling to complete (like the biography - eek!). She is incredibly knowledgeable in Wordpress and was able to help me make certain elements work exactly how I intended. Erica is very easy to work with, and I look forward to using her services for promotional materials in the future!
Rachel Eliz
When I started working for Activate Your Life six years ago, I was given Erica’s email address and told she would sort out anything I needed help with on the website! Sure enough, she did this and much more. Erica is efficient, patient, creative, and very quick to jump to the rescue when I don’t understand how to do something. No job is too big or too small, and it’s obvious she has a real flair for capturing the essence of our charity in all the designs and logos she has created for us. We found that our logo needed a refresh and we also wanted to branch out to use more colours. Erica approached this task with her usual optimism and energy, capturing the fun of what we are about and coming up with an exciting new colour palette which incorporates our original colour but brings the whole look up-to-date. With all the design elements she has provided (and been happy to tweak for us), the whole package makes life so much easier when it comes to putting out consistent and appealing posts on social media, emails on mailchimp, or designing promotional items. With all the personalised advice, trouble-shooting know-how and design skill, I can whole-heartedly recommend Erica for all your graphic design and website needs.
Ashley Davidson-Bibaud
I had such a great experience working with Erica to create a logo for PagesIntoPetals! Erica works to truly capture the feeling and aesthetic of a business. I highly recommend Erica for your logo and graphic design needs!
Eleanor Simons
I have worked with Erica for the last 5 years on the Grace Episcopal Church quarterly newsletter. Erica is easy to work with and timely in meeting deadlines. She is creative and takes the articles and assorted photos that I send her and turns them into a visually appealing, easy to read, colorful newsletter that reflects our branding. I would not hesitate to recommend her. Eleanor Simons, Editor Grace Episcopal Church newsletter
Rachel Schrag Ehring
Erica has been fantastic to work with! She immediately caught my vision and created a design that was even more beautiful than I could have imagined. She is fast, professional, and a wonderful artist. I highly recommend her!
Rachel Hollar Umana
I LOVE working with Erica! She's friendly, fast, and professional. She designed a poster and several social media graphics for a community event hosted by my organization, Bike Walk Macon. We talked through my vision for the graphics and she was able to fully bring it to life! I've worked with her for different events, and am always blown away by her talent and efficiency. I would absolutely recommend her to anyone!

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