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image of iPhone showing the mobile website for ericasneubauer.com with a Christmas graphic
Posted by Erica Neubauer | November 24, 2020 | Resources
Design Idea: Add a festive header to your website

Here’s a simple design idea for small business websites: add some festive cheer to your website! This idea comes from one of my longest-runnning clients- they’ve asked me to put...

logo design for Pages into Petals featuring hand-lettering and a custom illustrated book and flowers
Posted by Erica Neubauer | October 14, 2020 | Branding
Pages into Petals

Type of Project Logo design Client Pages into Petals | Macon, Georgia

5x7 inch flyer for Knost Home Solutions showing their services, before and after photos, and contact details
Posted by Erica Neubauer | September 12, 2020 | logos, websites
Knost Home Solutions

Type of Project Logo, branding, business card and flyer design Client Knost Home Solutions | Macon, Georgia Case Study: Caleb of Knost Home Solutions needed a logo for his new...

white book showing title: How to choose typography for your brand
Posted by Erica Neubauer | September 12, 2020 | Resources
How to choose typography for your brand

I want to talk about brand typography today- i.e. the fonts you’ll use in your social media graphics, on your website, and in your printed flyers etc. There’s a misconception...

white sketchbook showing title: What's the difference between RGB & CMYK and when should you use them?
Posted by Erica Neubauer | September 12, 2020 | Resources
What’s the difference between RGB & CMYK, and when should I use them?

A client question I've heard is, what’s the difference between RGB & CMYK, and when should I use them? Both of these represent different ways of mixing basic colors to...

graphic showing the difference between pixel based and vector graphics, using the Erica Neubauer graphic design logo as an example
Posted by Erica Neubauer | June 18, 2020 | Resources
What is the difference between pixel-based graphics & vectors, and when should you use them?

Ever wondered what a "vector" is? Or notice that your logo looks fuzzy when you try to enlarge it? Read on for a short definition of pixel-based graphics versus vectors...

Posted by Erica Neubauer | April 24, 2020 | Uncategorized
Using Shopify Lite

Part 4 of my series on e-commerce solution is about Shopify Lite. At only $9/month, Shopify Lite is a great option for businesses with smaller budgets who already have existing...

Using WooCommerce and Stripe for a Wordpress e-commerce store
Posted by Erica Neubauer | April 21, 2020 | E-commerce, Resources
Setting up a WordPress-based Online Store using WooCommerce + Stripe

As an avid Wordpress fan myself, I couldn't complete any discussion about e-commerce options without recommending Woocommerce! Woocommerce is used by over 80 million online stores, and because of its...

Quick list of facts to know about Shopify
Posted by Erica Neubauer | April 21, 2020 | E-commerce, Resources
Using Shopify for E-Commerce: Quick Facts

Shopify is trusted by over 500,000 businesses to sell their products online, it has great back-end options and reporting, and takes minutes to set-up. Here’s my short list of the...

A quick Guide to choosing an E-Commerce Solution
Posted by Erica Neubauer | April 17, 2020 | E-commerce, Resources
Where to Start: A Quick Guide to Choosing an E-Commerce Solution

So you’ve decided you need to start selling online, and QUICK! Here’s where to start….