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Posted by Erica Neubauer | 14 October 2020 | Branding
Pages into Petals

Type of Project Logo design Client Pages into Petals | Macon, Georgia

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Posted by Erica Neubauer | 12 September 2020 | logos, websites
Knost Home Solutions

Type of Project Logo, branding, business card and flyer design Client Knost Home Solutions | Macon, Georgia Case Study: Caleb of Knost Home Solutions needed a logo for his new power washing business and turned to Google- a quick search brought him to my website and he booked my start-up mini branding package (contact me...

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Posted by Erica Neubauer | 12 September 2020 | Resources
How to choose typography for your brand

I want to talk about brand typography today- i.e. the fonts you’ll use in your social media graphics, on your website, and in your printed flyers etc. There’s a misconception out there that you have to use the font from your logo, but actually, you will probably want a wider set of fonts to choose...

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Posted by Erica Neubauer | 12 September 2020 | Resources
What’s the difference between RGB & CMYK, and when should I use them?

A client question I've heard is, What’s the difference between RGB & CMYK, and when should I use them? Both of these represent different ways of mixing basic colors to get every color in the spectrum (throw out what you know about the “primary colors” being blue, yellow, red ). Read on for why/when to...

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Posted by Erica Neubauer | 18 June 2020 | Resources
What is the difference between pixel-based graphics & vectors, and when should you use them?

Ever wondered what a "vector" is? Or notice that your logo looks fuzzy when you try to enlarge it? Read on for a short definition of pixel-based graphics versus vectors and when you should use them. Pixel-based graphics (also called raster graphics) are based on a tiny grid of points of color (or pixels).  Can’t...

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Posted by Erica Neubauer | 24 April 2020 | Uncategorized
Using Shopify Lite

Part 4 of my series on e-commerce solution is about Shopify Lite. At only $9/month, Shopify Lite is a great option for businesses with smaller budgets who already have existing websites or want to sell on Facebook. Here’s my quick list of things to know about Shopify Lite: You don’t get a Shopify-hosted online store...

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Using WooCommerce and Stripe for a Wordpress e-commerce store
Posted by Erica Neubauer | 21 April 2020 | E-commerce, Resources
Setting up a WordPress-based Online Store using WooCommerce + Stripe

As an avid Wordpress fan myself, I couldn't complete any discussion about e-commerce options without recommending Woocommerce! Woocommerce is used by over 80 million online stores, and because of its popularity many of the commercial and free Wordpress themes come with built-in Woocommerce compatibility. It's what I used to power the shop here on my...

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