Erica Neubauer

graphic showing the difference between pixel based and vector graphics, using the Erica Neubauer graphic design logo as an example

What is the difference between pixel-based graphics & vectors, and when should you use them?

Ever wondered what a “vector” is? Or notice that your logo looks fuzzy when you try to enlarge it? Read on for a short definition of pixel-based graphics versus vectors and when you should use them. Pixel-based graphics (also called raster graphics) are based on a tiny grid of points of color (or pixels).  Can’t …

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Using Shopify Lite

Part 4 of my series on e-commerce solution is about Shopify Lite. At only $9/month, Shopify Lite is a great option for businesses with smaller budgets who already have existing websites or want to sell on Facebook. Here’s my quick list of things to know about Shopify Lite: You don’t get a Shopify-hosted online store …

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Using WooCommerce and Stripe for a Wordpress e-commerce store

Setting up a Wordpress-based Online Store using WooCommerce + Stripe

As an avid Wordpress fan myself, I couldn’t complete any discussion about e-commerce options without recommending Woocommerce! Woocommerce is used by over 80 million online stores, and because of its popularity many of the commercial and free Wordpress themes come with built-in Woocommerce compatibility. It’s what I used to power the shop here on my …

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